Foundations of Marketing Analytics Using SAS


Foundations of Marketing Analytics Using SAS

Course Description

This foundational course is designed to help students become SAS-certified marketing analysts.  It offers hands-on experience in using SAS to create new databases.  Students are taught how to access, transform, and analyze customer data from a wide variety of sources. The course emphasizes preparation for the SAS-Certified Base Programmer for SAS 9 Credential, including one attempt at the exam.  It meets the requirements of the SAS Programming 1: Essentials, and SAS Programming 2: Data Manipulation Techniques courses.

Why SAS?

SAS is the undisputed leader in the field of analytics, with a 33% market share in advanced analytics – more than twice that of its competitors., in its recent report that compared many certifications, ranked SAS certification as the most valuable skill since it resulted in the highest increase in salary. 

Why is SAS valuable for marketing analysts? 

The practice of marketing has shifted from a product-focused to a customer-centric approach.  To drive above-market growth, a company must rely on meaningful insights into consumer behavior—and on the ability to translate insights into effective action.  In this rapidly evolving, information-driven business environment, analysts must know and master state-of-the-art techniques.

Real-World Application

While many other SAS certification courses concentrate primarily on programming knowledge, this course has been designed to enhance the effectiveness of marketing analysts.  Students are taught to use their programming knowledge by applying it to a wide variety of marketing situations.  The intent is to permit marketing decision-making to rest upon deep and actionable insights. 

Descriptive analysis is the concentration of coursework.  Analyzing data from multiple sources, exploring data patterns through graphing, generating and interpreting summary statistics, and utilizing insights in marketing decision-making will be the focus.  The course is also the basis for subsequent courses that cover statistical procedures designed for predictive analysis (i.e., analysis of variance and regression.) 



Course Objectives

Upon successful completion of this course, participants will be able to:

  • Navigate the SAS environment

  • Read various types of data into SAS data sets

  • Create SAS variables and subset data

  • Combine SAS data sets

  • Create and enhance listing and summary reports

  • Control SAS data set input and output

  • Combine SAS data sets

  • Summarize, read, and write different types of data

  • Perform DO loop and SAS array processing

  • Transform character, numeric, and date variables.

  • Apply in a marketing analytics context

The course includes one attempt at the SAS A00-211 exam and all course materials. 


Saturday, October 14, 2017-December 2, 2017
8:30 a.m.-4:30 p.m.


CSU's Monte Ahuja College of Business, 1860 E. 18th Street, Cleveland, Ohio 44115

CEUs:  4.5
Hours: 45 Contact Hours

Fee: $1,895

Corporate, CSU Student, and Alumni discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option but a necessity for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.