Funding your Business (Online) | Cleveland State University Professional Development Center in Cleveland


Funding your Business (Online)

Course Description

What does it take to have a financially feasible business? The short answer is Money! But, where does this money come from? Come explore your business’s financial feasibility in three areas—start-up or expansion, profits, and cash. Then, you will explore potential debt and equity sources of funds to help support these areas and create a financially successful venture.

Course Objectives

At the completion of this course, students will be able to:

  • Clearly communicate their personal financial goals
  • Provide comparisons of financial potential against financial goals
  • Deliver information on how to project a business’s profit potential for three years
  • Assist participants in discovering ways to improve their business's profitability
  • Address the topic of estimating the amount of cash needed and appropriate timing for three years
  • Evaluate potential debt and equity sources of funding
  • Have information needed to approach potential funding sources
  • Understand their own financial goals and your business’s ability to help you reach those goals.
  • Have a financial plan to build their business through internal profits.
  • Reveal cash needs based on a three-year estimate of cash sources and uses.
  • Know how to evaluate potential cash sources to support business operations.

Course Content

Determining your business’s financial potential

  • Identifying your personal financial goals
  • Projecting how your business will help you reach your financial goals
  • Typical funding stages in business
  • Knowing where people get money to start and operate a business

Estimating the business’s profit potential

  • Estimating projected sales for three years
  • Projecting expenses for three years
  • Comparing your projections to industry standards
  • Making changes to improve profitability

Projecting the business’s cash flow

  • Estimating how much money is needed
  • Determining your cash sources for three years
  • Determining your cash needs for three years
  • Improving cash flow

Evaluating funding needs against potential sources

  • What debt sources are available for your needs
  • What equity sources are available for your needs
  • What the funding requirements are
  • Putting together a funding request



CEUs: 1.6

Fee: $195