Professional Development Center

Google Marketing Tips and Tools

Course Description

Take your marketing to the next level using Google. In this session, you will learn best practices for leveraging Google Analytics, Google Adwords, and Google Places / Business listings. Takeaways include the basics of setting up and running campaigns through use of these effective tools.

Participants who complete this course will:

• Walk away understanding how to better track all leads through Google Analytics funnels and other key features.
• Understand how to create, organize and optimize Google Adwords campaigns and ad groups for target lead conversion rates.
• Set up a Google Places Page and optimize it for great SEO and exposure in Google Search.

Who Should Attend

Professionals in any industry wishing to ad Google Adwords to their marketing plan.

Schedule

Tuesday, September 17 & 24, 2013
8:30 a.m.-4:30 p.m.

CEUs: 1.4

Location

CSU's West Center, 26202 Detroit Road, Suite 312, Westlake, Ohio (map)

Fee

Standard: $475
CSU Alumni: $425

Refund Policy

Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class. No refunds will be issued if notification is not received seven business days prior to the first day of class.

Registration Deadline:
Tuesday, September 10, 2013