Professional Development Center

Social Media for Business

 Course Description

Business owners and marketing managers should examine the latest trends in utilizing social media to reach their audiences. All owners and managers should be aware of how handling social media accounts can either boost or cause significant harm to their company's reputation, operations and the bottom line. This course creates perspective on  how clients and customers have control over how a business is viewed.

Charlene Li, the author of Groundswell, at Search Engine Strategies in San Jose, said: "In the future, everyone is a marketer. The time where you control the message has come and gone."

The first day of this course offers insight on how owners and managers can use this powerful tool to the benefit their company. In day two of Social Media for Business, learn how to write engaging posts, encourage interaction, and use social media promotion and advertising to ensure campaigns go viral. Takeaways include best practice knowledge for viral campaign creation and basics in setup and tracking of social media promotion tools available through Facebook, Twitter and YouTube.

 Participants in this course will:

• Understand which social media platforms are right for their business
• Identify ways companies have gotten into trouble with social media and discover how to avoid those mistakes
• Learn how businesses have used social media effectively
• Brainstorm engaging campaigns for Social Media and apply best practice writing techniques for posts
• Understand key points and triggers for community engagement
• Setup, run and track ads and promotions through the tools available in Facebook (+ best practice in YouTube / Twitter).

Marketing professionals and small business owners would benefit from this course.

Course schedule

Thursday, May 9 & May 16, 2013
8:30 a.m.-4:30 p.m.

Fall 2013 dates: Tuesday, December 3 & 10, 2013 from 8:30 a.m.-4:30 p.m.
Call 216.687.6957 to register for Fall 2013.

CEUs: 1.4

Location

CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, Oh 44115 (map)

Fee

Standard: $450
CSU Alumni: $425

Includes course materials, a light morning snack, lunch and parking.

Refund Policy

Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class. No refunds will be issued if notification is not received seven business days prior to the first day of class.

Registration Deadline:
Thursday, May 2, 2013