Business owners and marketing managers should examine the latest trends in utilizing social media to reach their audiences. All owners and managers should be aware of how handling social media accounts can either boost or cause significant harm to their company's reputation, operations and the bottom line. This course creates perspective on how clients and customers have control over how a business is viewed.
Charlene Li, the author of Groundswell, at Search Engine Strategies in San Jose, said: "In the future, everyone is a marketer. The time where you control the message has come and gone."
The first day of this course offers insight on how owners and managers can use this powerful tool to the benefit their company. In day two of Social Media for Business, learn how to write engaging posts, encourage interaction, and use social media promotion and advertising to ensure campaigns go viral. Takeaways include best practice knowledge for viral campaign creation and basics in setup and tracking of social media promotion tools available through Facebook, Twitter and YouTube.
Participants in this course will:
Marketing professionals and small business owners would benefit from this course.
Tuesday, December 3 & 10, 2013
8:30 a.m.-4:30 p.m.
CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, Oh 44115 (map)
CSU Alumni: $410 (10% discount)
Includes course materials, a light morning snack, lunch and parking.
Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class. No refunds will be issued if notification is not received seven business days prior to the first day of class.
Tuesday, November 26, 2013
Professional Development Center
1860 East 18th Street, Rm. BU 216
Cleveland, OH 44115