Professional Development Center

Writing and Editing for the Web

Course Description

Capturing and keeping a person's attention is a challenge faced by writers who create content for online environments. From designing content that is easily digestible to optimizing your site for search engine optimization, finding the right combination of strategies, tips and tricks is critical to a successful online presence.  In this timely and dynamic workshop, participants will explore what works and discover tools for immediate application.

After completing this course, participants will be able to:

• Discuss the differences between traditional print content and dynamic online content
• Explain how to draft and craft content for an online environment
• Understand how to optimize a site with high-powered, relevant keywords/search terms for a particular industry
• Outline methods for writing and editing for global audiences
• Develop a style guide specific to an organization’s needs

Who Should Attend

Technical writers, web content developers, bloggers, and any other individual who is responsible for writing and editing content for an online environment.

Course schedule

Thursday, December 12, 2013
8:30 a.m. - 4:30 p.m.

CEUs: 0.7

Fee

Standard: $250
CSU Alumni: $235

Includes course materials, a light morning snack, lunch and parking.

Refund Policy

Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class. No refunds will be issued if notification is not received seven business days prior to the first day of class.

Registration Deadline:
Thursday, December 5, 2013