Social Media for Business | CSU Pro Dev

Courses

Social Media Marketing

Course Description

Business owners and marketing managers should examine the latest trends in utilizing social media to reach their audiences. All owners and managers should be aware of how handling social media accounts can either boost or cause significant harm to their company's reputation, operations, and the bottom line. This course creates perspective on how clients and customers have control over how a business is viewed.

Charlene Li, the author of Groundswell, at Search Engine Strategies in San Jose, said: "In the future, everyone is a marketer. The time where you control the message has come and gone."

The first day of this course offers insight on how owners and managers can use this powerful tool to the benefit their company. In day two of Social Media for Business, learn how to write engaging posts, encourage interaction, and use social media promotion and advertising to ensure campaigns go viral. Takeaways include best practice knowledge for viral campaign creation and basics in setup and tracking of social media promotion tools available through Facebook, Twitter and YouTube.

For a preview of the course and to discover your company's voice on social media complete this short exercise.

Real-World Application

Students will begin to develop a social media strategy and a viral campaign framework for their business.

Prerequisites

None.

Course Objectives

Upon successful completion of the course, participants will be able to:

  • Understand which social media platforms are right for their business
  • Identify ways companies have gotten into trouble with social media and discover how to avoid those mistakes
  • Learn how businesses have used social media effectively
  • Brainstorm engaging campaigns for Social Media and apply best practice writing techniques for posts
  • Understand key points and triggers for community engagement
  • Setup, run and track ads and promotions through the tools available in Facebook (+ best practice in YouTube / Twitter).

Course Content

  • Lesson 1: Planning
  • Lesson 2: Listening and Responding
  • Lesson 3: Building Your Social Media Toolbox
  • Lesson 4: Content Creation and Time Management
  • Lesson 5: Promotion
  • Lesson 6: Measurement

Schedule

October 24 & 25, 2017
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 1.4

Fee:  $695

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.