Tales of the Millenial Shopper - 5 How-To's in Building the Customer Relationship | CSU Pro Dev

Tales of the Millennial Shopper - 5 How-To's in Building the Customer Relationship

Start your Sales & Marketing Efforts Early: 5 How-To's in Building the Customer Relationship
Brandie Blankenship, Contributor

Autumn has begun. The temperatures have started to drop, the leaves are changing colors and there are holiday items sweeping throughout the stores. Have you ever wondered, why do they have Christmas stuff up so early? Summer just ended! I have asked this question myself. However, after doing some research, I have found that companies not only do this for themselves (1) Competition, but for the customer (2) Awareness.

In 2025 millennials will make up 75% of the population, that’s 75%. Research has shown that millennials are very thrifty shoppers. Being a millennial myself I understand this. I don’t want to spend more money than I have to unless I think it is worth it. How do I determine this? The brand. Do I trust it? Will it be good quality? Do I have some sort of connection with it? Does it support a belief I have? I do my research. Sixty-eight percent of millennial shoppers are unfazed by advertisements. That's not to say that advertisements aren't useful, if they are done right. So, what should you do? A majority of people know that the best form of advertising is word of mouth. The first place to start is with your current customers. They already have some form of a relationship with you and must trust your brand in order to buy from you. It is all about relationships and trust. How do you build upon that relationship?

  1. Get on social media and interact with your customers and potentially new customers, go where they are. The average person spends 1.72 hours on social activity per day.  Be part of their lives in a more intimate way.

  2. Upsell. Sixty percent of shoppers say that they will stay loyal to their brand.

  3. Show you value them. Have special offers or programs and give away stuff when possible.

  4. Focus on the customer. Get to know them. There are so many digital ways in finding out more about your customer such as Google Analytics.

  5. Make sure your sales and marketing team are on the same page. They must work together and send the same message to the customer.

The more you know about your customer and have a relationship with them, the better you can serve their needs. Just like me with Christmas shopping. Although I might find it kind of annoying, it actually fits my persona very well. I like knowing what's out there and find the best deal (price and quality).