Using Surveys to Improve Business and Work Productivity (Online) | Cleveland State University Professional Development Center in Cleveland


Using Surveys to Improve Business and Work Productivity (Online)

Course Description

Help your organization design successful surveys to improve business and workplace effectiveness. Surveys are an increasingly common and important way to understand your audience’s wants and needs. Most surveys are ineffective and lead to either the wrong conclusion or no conclusion at all. With this course, you will come away with how-to practical information that you can use throughout your career, boosting your effectiveness and that of your organization.

Course Objectives

At the completion of this course, students will be able to:

  • Know the fundamentals of survey research
  • Design an effective survey
  • Use a web-based survey application
  • Use Excel to analyze data
  • Use Excel to graph data
  • Present survey results effectively
  • Present survey results effectively

Course Content

Introduction to Survey Research

  • What can survey research do for your business?
  • Fundamentals of Survey Research -Ethical considerations in survey research

Design Your Own Survey

  • Types of Survey Questions
  • Likert Scales
  • Do’s and Don’t s of survey research
  • Free Web-based survey applications
  • Demographic Information

Analyze your survey results

  • Using Excel to analyze results
  • Coding data for Excel
  • Using excel formulas for analysis

Present your survey results

  • Using Excel for graphing
  • Presenting your results professionally



CEUs: 1.6

Fee: $195